Career Achievements

Dyson 
Senior Designer: May 2015 – Present

Working in the Creative Hub on various integrated branding projects from concepting to finished art. Having a holistic view of the whole creative process this enables me to own my projects from start to finish. I manage my time to ensure jobs are out by deadline. Reporting into the Creative Lead within Australia as well as liaising frequently with our CoE partners in Singapore APAC. Dyson has been known for ground breaking technology entering the market of late, enabling me to take part in bringing this to life.

Project Management: June 2022 – June 2023 (Maternity cover)

Managing Dyson’s fixtures in 3rd party retail stores, I work on SOW updates to our fixtures briefing external shop fitters to roll out/update. Along with updating fixture and planograms to support the current Dyson range, I also lead creative briefings of artwork, maintenace of fixtures and 3rd party floor relays displaying our fixtures. We have weekly WIPs with our shopfitter/agency and bi weekly WIPs with our team in Singapore, aligning on making Dyson fixtures compliant.

Vodafone Australia 
Designer/Creative Artworker: April 2013 – December 2014

At Vodafone I worked within the creative team reporting directly to the Creative Director. While having a holistic view of store planograms some of my duties included working on the global brand guidelines, create POS and ads for above and below the line advertising which sometimes included mocking up for visual reference. Innovation meetings answering to business briefs, liaising with Accounts, Art Directors and Creative Director. 

iris Sydney Pty Ltd
Finished Artist: November 2011 – March 2013

At iris Advertising Agency I worked in the studio within a team of 3. I Worked on various clients such as Shell, Adidas, Stockland, Sony, Diageo, Bendon, Christchurch to name a few to create POS, advertisements, web pages and eDMs. Working in Agency meant working on pitches to secure future clients. During my time at iris I increased skills including detail and minor retouching with Photoshop. Liaising with Accounts, Art Directors and Creative Director.

GAP/Banana Republic
Designer/Artworker: July 2010 – August 2011

Working with production and Marketing I had to design/artwork advertisements and POS for GAP and Banana Republic in Europe and worldwide stores. This enabled me to show my skills in design and attention to detail in artworking. Some highlights were creating a Look Book for the stylists to use in UK and Europe. One of my main objectives within the studio was to create windows for all of the GAP stores within the UK and Europe.

New Look
Designer/Artworker: March 2010 – April 2010

I worked in the e-commerce team liaising with the Head Designer and Marketing Team to produce weekly Creative emails and website layouts. Following style guides for New Look I designed/artworked weekly emails sent to over 100,000 members within Europe.

Sanity/HMV/Virgin Music
Designer/Artworker: January 2009 – July 2009

I worked in the marketing team, designing and creating all marketing materials, including advertisements for various magazines, POS for Sanity, HMV and Virgin Music stores. I liaised with an agent in China to produce samples before going to print. I worked with Fox, Paramount, Grease and Hasbro to create merchandise to sell in stores.

Ricky Richards
Designer/Artworker marketing: January 2006 – January 2009

Artex Sample Makers
Typographer for screen printer: January 2005 – December 2005

Freelance

Momento Hospitality 2022 - Current
Design/Artwork logos and packaging

Sydney Agencies DDB and Havas December 2014 - May 2015
Design/Artwork

Stature Financial Group September 2013 - 2020
Design/Artwork marketing materials

Tesco Entertainment August 2009
Web maintenance - updating Tesco Entertainment website ready

Creo: Retail Marketing September 2009
Design/Artwork - POS and POP on brands such as Casio, Filofax and Merrell

Erasmus October 2009
Design/Artwork - Packaging for a range of energy drinks

References
Available on request