Retail path to purchase
Senior Integrated Designer
Raise awareness of Dyson Corrale and communicate the key product superiority benefits during the retail path to purchase. Pre-campaign I created bespoke invitations
and packaging for influencers and media. The campaign took over the Sephora store windows (Pitt St, Sydney), POS, digital and OOH within a 5km vicinity of the
flagship store, driving customers instore to purchase. I worked closely with our agency and Sephora’s agency to deploy video content across all store digital screens
for greater impact. Post campaign, I collaborated with a production agency to create a video highlighting the success of this launch.
Skills: Art direction, layout adaptation and creation, print production, use of brand guidelines for campaign. Concepted and created bespoke PR materials.
-
OOH single panel
-
OOH consecutive panels
OOH consecutive panels
-
Owned media display
-
Sephora website banners
Sephora Pitt St
Dyson Corrale case study video
Premium invites were developed in-house and printed externally to be sent out for a PR event to launch the Dyson Corrale. A bespoke box was also developed to hold the product to be gifted at the launch event due to be held at the end of March 2020. Due to Covid this event had to be cancelled, however individual packs were still sent out to attendees for trial before the launch.
