Social media
Senior Integrated Designer
I rolled out social media content on Dyson owned channels, reaching existing and potential customers across all platforms.
Skills: Concept, design, adaptation, storyboarding, briefing external agencies to film/build social content and use of brand guidelines.
Make a Wish
Birthday Balloons
Objective: Facebook - Always on birthday campaign, targeting users on socials who have their birthday coming up and serving them relevant ads that will trigger Dyson hair care products as a gift.
Objective: Ask existing and new customers to sign up to NPD trial programs to generate reviews from our key target audiences allowing them to trial before launch.
Objective: Educate consumers on the benefits of owning a Dyson purifier "Only a Dyson works like a Dyson"
Objective: Show the benefits of using Dyson Corrale against competitor’s straighteners whilst educating consumers on its superiority.