Dyson WashG1
Senior Integrated Designer
Launching a new category at Dyson with the WashG1, I rolled out the campaign which included OOH, digital, POS, video production and video editing.
Skills: Concept, design, adaptation, storyboarding, film and edit, build social content and use of brand guidelines.
Dyson WashG1 Key Visual
Producing a key visual from supplied assets, this was used as a reference for stakeholders in Marketing, Media and Retail to base their briefs on to create assets for this campaign.
Retailer training video shoot
I assisted in setting up a shoot for third party retailers, where I filmed, shoot agreed storyboard and created a video. To make this video I edited by cutting frames, overlayed imagery and voices, overlayed copy, took dust out of shots and cleaned up voices/background noises.
Programs used Adobe After Effects and Premier Pro
Third party retailer training video
Shopping centre atrium video
Shopping centre video
Shopping centre atrium static
OOH placement NZ
OOH placement NZ
OOH
Using Dyson assets, I created OOH videos with updated copy within the video including CTA and endframes.
The statics were created with approved KV imagery and copy.
Social
Various social assets were created telling different stories to customers with pets, kids and the benefits
of using the Dyson WashG1 by creating carousels, static display for mobile and desktop versions.
