Kayo Sports

Senior Integrated Designer 

During my time as Kayo Sports I worked on the design and dispatch of AFL tram wrap in time for the season start in 2025. To support the launch of AFL 2025 I was tasked with designing Perth Stadium Kayo Sports AFL domination which included portrait and landscape OOH telling a story from the train station enroute to the stadium where AFL would be played. The idea was to capture commuters attention with Kayo Sports messaging and viewing times.

Along with AFL I also supported the pre-season NRL always on assets supplying OOH and display. F1 season was approaching, I supported creating assets for Flinders St station. Kayo was promoting 2025 Superbowl informing consumers they could watch the game on their platforms, I created assets to be displayed on OOH and social banners.
These assets were signed off and approved by Art Directors within the team at Kayo Sports.

Skills: Concept, design, adaptation, and use of brand guidelines.