The Core Agency
Senior Integrated Designer
During my time at The Core Agency - TCA, I worked on the design of various print and digital jobs namely for QBE Australia. The QBE brand went through a brand redesign using new guidelines for their update to “At the heart of it”, these changes were applied to HTML banners, website skins, along with socials and new OOH brand image look and feel. QBE Australia are also sponsors of the AFL Sydney Swans team, a brand/image refresh was completed for the members suites at the home ground.
I worked along side the Design Director and Art Directors to gain sign off to get ready for dispatch.
Skills: Concept, design, adaptation, and use of brand guidelines.
QBE at the heart of it dynamic displays
Brief: Update QBE at the heart of it dynamic displays.
This project required me the creation of a template of all digital banners sizes - 300x250, 300x600, 970x250, 728x90, 160x600 and 320x50px in QBE’s 6 different Insurance categories - Home, Car, Small Business, Motorcycle, QLD CTP and SA CTP. Along with creating assets I ran an image search to fit QBE’s brand requirements. Because of the vast difference in sizes I briefed a retoucher to extend backgrounds. Example frames of 300x600px above made into HTML files in 6 different Insurance categories.
QBE Small business Insurance 160x600px
QBE SA CTP Insurance 160x600px
QBE Home Insurance 160x600px
QBE Car Insurance 160x600px
QBE QLD CTP Insurance 160x600px
QBE Motorcycle Insurance 160x600px
At the heart of it brand launch
Updated website skins and LinkedIn posts.
At the heart of it brand Campaign
Promote QBE 4 CTP to South Australian customers after a successful campaign launch.
Launching a new look and feel throughout the Pillars of at the heart of it branding within QBE, I created DV360 assets along with LinkedIn and OOH artwork. We worked with a retoucher for this project, creating assets for AU, Asia, EU and USA QBE.
QBE Brand Update
QBE Brand Update - Agriculture
QBE Brand Update - Small Business
QBE Brand Update - Commercial
QBE Brand Update - Asia, USA and EU
Suite 301
At the heart of it - Sydney Swans Clubroom updates
The task was to refresh the Sydney Swans Suite 301 and Amber Morris Clubroom assets where members go to watch the games. I created artwork along with ready for print assets.
SUITE 301 Bar counter signage and side of steps
SUITE 301 Bar counter signage
SUITE 301 Side of steps
SUITE 301 Pillar wrap H and I
SUITE 301 Full wall decal and pillar wrap G and F
SUITE 301 Full wall decals
SUITE 301 Pillar face
Amber Morris Clubroom
AMBER MORRIS CLUBROOM Pillar L, M, N and K
AMER MORRIS CLUBROOM Pillar overview
AMER MORRIS CLUBROOM Pillar H, I , J and G
AMER MORRIS CLUBROOM Pillar overview
AMER MORRIS CLUBROOM Pillar C, D, E and F
AMER MORRIS CLUBROOM Bar counter signage
AMER MORRIS CLUBROOM Bar counter signage
AMER MORRIS CLUBROOM Bar tables
AMER MORRIS CLUBROOM Supporter seats signage