Dyson QVB pop up

Senior Integrated Designer

Roll out brand marketing materials for Dyson’s first pop up store in QVB 2019. I created OOH, social and a menu of hairstyles for customers when
they visited the store for a free styling session. I designed new layout key visual and gained sign off from our Singapore team which led to the design
and further rollout across all elements of the campaign. I briefed an illustrator in NYC to create the Dyson styled looks we needed for our menu of hairstyles.

Skills: Concepting, layout adaptation and creation, print production, use of brand guidelines and briefing/feedback to illustrator.