Dyson Airstrait
Senior Integrated Designer
Launching an addition to the straightening family within Dyson, I worked on the Dyson Airstrait Campaign rolling out assets which included
OOH, digital, POS, video production and video editing.
Skills: Concept, design, adaptation, edit videos, build social content and use of brand guidelines.
Dyson Airstrait Key Visual
Producing a key visual from supplied assets, this was used as a reference for stakeholders in Marketing, Media
and Retail to base their briefs on to create assets for this campaign.
Street furniture video
Street furniture static
Airport signage video
Street furniture static
OOH
I created OOH videos and statics, applying local updated copy on advertisement with Dyson supplied videos.
The endframes and statics were created with approved KV imagery and copy.
Social
I created digital assets for Dyson owned social channel and third party retailer channels, telling a story in static and carousel banners about the features and benefits of the technology and how it helps your hair stay healthy. We used a K-pop singer and actress to gain momentum and interest in the local market. These banners were for mobile with supporting digital banners on desktop versions.
