Dyson chi|to|san
Senior Integrated Designer
I worked on the Dyson chi|to|san campaign, a new category within beauty - hair styling products developed to give flexible, long-lasting hold.
I rolled out assets which included KV, digital, POS and Influencer marketing materials.
Skills: Design, adaptation, build social content and use of brand guidelines.
Dyson chi|to|san Key Visual
Producing a key visual from supplied assets, this was used as a reference for stakeholders in Marketing, Media and Retail
to base their briefs on to create assets for this campaign.
Dyson fixtures - Direct and third party
I created assets for Dyson direct stores and third party retailers such as Mecca who will display Dyson chi|to|san. Files were set up for screen printing on fixtures in China along with local POS items.
Influencer flyer
To support the launch of Dyson chi|to|san an influencer event was held to seed the formulation to our influencers to take to their social media channels. Along with their free gift, we included a flyer letting the influencer know about the technology behind making the products.
Social
Digital assets were created for Dyson owned social channel to let the consumer know about the new formulations Dyson has created.
These carousels were for mobile with supporting digital banners for desktop versions.
